Culture can be defined as a way of the life of a group of individuals. This encompasses the beliefs, behaviors, knowledge, skills, motives, values and attitudes. The meanings of cultural symbols are usually learned and perpetuated by the society deliberately through the established institutions. Cultural factors are simply factors that come from various components that relate to a cultural environment or culture where a business operates or consumers belong.
Cultural Factors affecting Consumer Behaviour Cultural Factors affecting Consumer Behaviour Consumer behaviour deals with the study of buying behaviour of consumers.
Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market.
There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. What are Cultural Factors? Cultural factors comprise of set of values and ideologies of a particular community or group of individuals.
In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.
Example - In India, people still value joint family system and family ties. Children in India are conditioned to stay with their parents till they get married as compared to foreign countries where children are more independent and leave their parents once they start earning a living for themselves.
What they see from their childhood becomes their culture. Let us understand the influence of cultural factors on buying decision of individuals with the help of various examples. Females staying in West Bengal or Assam would prefer buying sarees as compared to Westerns.
Similarly a male consumer would prefer a Dhoti Kurta during auspicious ceremonies in Eastern India as this is what their culture is. Girls in South India wear skirts and blouses as compared to girls in north India who are more into Salwar Kameez. Our culture says that we need to wear traditional attire on marriages and this is what we have been following since years.
Religion Christianity, Hindu, Muslim, Sikhism, Jainism etc A Hindu bride wears red, maroon or a bright colour lehanga or saree whereas a Christian bride wears a white gown on her wedding day. It is against Hindu culture to wear white on auspicious occasions.
Muslims on the other hand prefer to wear green on important occasions.
For Hindus eating beef is considered to be a sin whereas Muslims and Christians absolutely relish the same. Eating pork is against Muslim religion while Hindus do not mind eating it.
A sixty year old individual would not like something which is too bright and colorful. He would prefer something which is more sophisticated and simple. On the other hand a teenager would prefer funky dresses and loud colours.
In India widows are expected to wear whites. Widows wearing bright colours are treated with suspicion. Status Upper Class, Middle class and Lower Class People from upper class generally have a tendency to spend on luxurious items such as expensive gadgets, cars, dresses etc.
You would hardly find an individual from a lower class spending money on high-end products. A person who finds it difficult to make ends meet would rather prefer spending on items necessary for survival.
Individuals from middle class segment generally are more interested in buying products which would make their future secure. Males are perceived to be strong and tough who look good just the way they are.TRACE D.
Date of Delivery: November – - 1 - Project No. – TRACE D Social and Cultural Factors Contractual Date of Delivery to the CEC (new technical annex): October Bureau of Educational and Cultural Affairs Exchange Programs Please select what type of information you are looking for: Opportunities for Non-U.S.
Citizens; Opportunities for U.S. Citizens; Bureau of Educational and Cultural Affairs. Edward T.
Hall described high-context and low-context cultures -- here are details. Sep 17, · In my last post I discussed the basics of Consumer Buyer Behavior, and I explored the Model of Consumer Buyer kaja-net.com are going to continue our discussion by exploring the various characteristics affecting consumer buying behavior.
There are many factors that influence our health. These are called determinants of health. One kind of determinant of health is what is in our genes and our biology. Another determinant is our individual behavior. This could include whether we smoke, exercise, or eat a balanced diet.
Many people. CULTURAL FACTORS. Culture encompasses the set of beliefs, moral values, traditions, language, and laws (or rules of behavior) held in common by a nation, a community, or other defined group of people.