Competition I have broken down the competition, product line by product line, following each line's inventory description. The overall competition for the bridal line can be broken down into two: I feel the threat created by Mary Ann's can be easily overcome through good service, great selection, and affordable pricing. The competition created by the out-of-town shops will be harder to address.
Fisher was inspired by the sudden success of 'The Tower of Shoes' in an old Quonset Hut in a non-retail industrial area of Sacramento, California. And knowing that even Macy'sthe biggest Levi's customer, was constantly running out of the best selling Levi's sizes, and colors, Fisher asked Haas to let him copy The Tower of Shoes' business model and apply it to Levi's products.
Haas referred Fisher to Bud Robinson, his Director of Advertising, for what Haas assumed would be a quick refusal; but instead Robinson and Fisher carefully worked out a legal test plan for what was to become The Gap named by Don's wife Doris Fisher.
Fisher agreed to stock only Levi's apparel in every style and size, all grouped by size, and Levi's guaranteed The Gap to be never out of stock by overnight replenishment from Levi's San Jose, California warehouse.
Fisher opened the first Gap store on Ocean Avenue in San Francisco on August 21, ; its only merchandise consisted of Levi's and LP records to attract teen customers. InGap opened its second store in San Jose. InGap established its corporate headquarters in Burlingame, California with four employees.
Bythe company had over 25 locations and had expanded into the East Coast market with a store in the Echelon Mall in Voorhees, New Jersey. InGap began to sell private-label merchandise. In the s, Gap assumed an upscale identity and revamped its inventory under the direction of Millard Drexler.
Drexler refused to sign a non-compete agreement and eventually became CEO of J. One month after his departure, merchandise that he had ordered was responsible for a strong rebound in sales.
Fisher recruited Paul Pressler as the new CEO; he was credited with closing under-performing locations and paying off debt. However, his focus groups failed to recover the company's leadership in its market.
InGap announced that it would "focus [its] efforts on recruiting a chief executive officer who has deep retailing and merchandising experience ideally in apparel, understands the creative process and can effectively execute strategies in large, complex environments while maintaining strong financial discipline".
That January, Pressler resigned after two disappointing holiday sales seasons and was succeeded by Robert J. Fisher on an interim basis. The executive president for marketing and merchandising Jack Calhoun became interim president of Banana Republic.
Robinson was hired as chief designer inbut was dismissed in May after sales failed to increase. However, he enjoyed commercial success in international markets. The Gap's original trademark was a service mark for retail clothing store services.
The first use of the trademark was on August 23,and expanded to commercial usage on October 17, A second application was filed by Gap Stores, Inc.Fashion business plan template free retail clothing line ideas fashion business plan clothing company business plan sample 10 best images of retail example for fashion line business plan template clothing e with free retail format brand.
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