Here's what you can learn from startups that are making it big.
Accenture — from "Accent on the future". The name Accenture was proposed by a company employee in Norway as part of an internal name finding process BrandStorming.
Before 1 Januarythe company was called Andersen Consulting. Adobe Systems — from the Adobe Creek that ran behind the house of co-founder John Warnock  Aflac — initialism for the company's previous name of American Family Life Assurance Company of Columbus which remains the legal name of Aflac's underwriting subsidiary.
When Kataoka was seeking investment during the s, he found that foreigners had difficulty pronouncing "Kataoka," and renamed his firm Alps Electric. Alpine Electronics was originally named Alps- Motorola as a joint venture in the Japanese car audio market and the Alpine name was adopted after Motorola divested its stake in He saw the potential for a larger volume of sales in an online as opposed to a bricks and mortar bookstore.
Amazon was chosen to cash in on the popularity of Yahoo, which listed entries alphabetically. Gene Amdahlformerly of IBM. It was taken over by Fujitsu in Amiga Corporation — original developers of the bit Amiga computer chose the name, which means a 'female friend' in Spanish and Portuguese, because it sounded friendly, and because it came before rivals Apple Inc.
The name is a contraction of Alan Michael Sugar Trading.
Anheuser-Busch was named for the company's original founder, Eberhard Anheuserand his later partner Adolphus Busch. AOL — from America Online. The company was founded in as Quantum Computer Services.
Apache — according to the project's FAQ: The company wanted a "fruity" name Apple and Acorn were popular brands that included the letters A, C and T.
Apricot fit the bill. Arby's — enunciation of the initials of its founders, the Raffel Brothers. The partners wanted to use the name Big Tex, but were unsuccessful in negotiating with the Akron businessman who was already using the name. So, Forrest said, "We came up with Arby's, which stands for R.
Aricent — communications software company name created in by combining two words "arise" and "ascent". It was previously the logo of the Vulcan Spice Mills in Brooklyn. However, the formation of the Asda name occurred in with the merger of the Asquith chain of three supermarkets and Associated Dairies; it is an abbreviation of Asquith and Dairies, a large UK supermarket chain that is now a subsidiary of Walmart.
Wodehouse 's series of books. Ask Jeeves was shortened to Ask in Aston Martin — from the "Aston Hill" races near Aston Clinton where the company was founded, and the surname of Lionel Martinthe company's founder.
Asus — named after Pegasusthe winged horse of Greek mythology. The first three letters of the word were dropped to get a high position in alphabetical listings.
An Asus company named Pegatron, using the spare letters, was spun off in Atari — named from the board game Go. It is similar, though not identical, to "check" in chess. The original games company was American but wanted a Japanese-sounding name.
ATS — Auto Technik Spezialerzeugnisse, a German company producing light alloy wheels and motor parts, which ran its own Formula 1 racing team in the late s and early s.
Audi — Latin translation of the German name "Horch". The founder August Horch left the company after five years, but still wanted to manufacture cars.
Since the original "Horch" company was still there, he called his new company Audi, the Latin form of his last name. In English it is "hark".
Anilin and soda were the first products.
Inthe declining company was taken over by one of its investors, Warren Buffettwho converted it into a conglomerate holding company. He dropped the final h to avoid a potentially inappropriate English pronunciation of the name.
Duncan Black and Alonzo G. BlackBerry — first device produced by the company originally known as Research In Motion below was a two-way pager; the BlackBerry name was chosen because of the resemblance between the keyboard buttons and the drupelets that form the blackberry fruit.Ideal for a business plan, strategic planning, cash flow forecasting, raising finance, budgeting and financial appraisals.
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