The online shopping process marketing essay

People around the world make use of web daily to find products, entertainment and communication and contact with others, and do business. Due to the emergence of the internet and rapid development, it has a profound and significant impact on the customers purchasing behaviour.

The online shopping process marketing essay

Background information about online shopping market 1. This chapter includes the background of this research whith includes the definition of e-commerce, e-retailing and their relative merits; the current situation of online market, especially introduce the multi-channel retail retailing, that encompasses definition of multi-channel, challenges retailers might face and the great potential of this retail style.

E-commerce takes place between companies between companies and their customers, or between companies and public administrations, Whiteley, While Koty said that: McGoldrick, ; Timmers, ; Whiteley, ; Koty These definitions makes there are multiple perspectives to e-commerce and provide a comprehensive characterization of e-commerce Holsapple and Sasidnaran, Holsapple and Singh provided a five-cluster taxonomy of E-commerce definitions, The five clusters are: Holsapple and Singh,p "Electronic commerce is an approach to achieving business goals in which technology for information exchange enables or facilitates execution of activities in and across value chains as well as supporting decision making that underlies those activities.

Background information about online shopping market - Free Marketing Essay - Essay UK

Cisco is viewed as dealing with manufacturing and wholesale activity, and B2C e. Amazon as dealing with retailing and service industry by The US Department of CommerceC2C e-commerce is consist of online customer The online shopping process marketing essay, e. Definition of e-retailing Due to this research aim The business of e-retailing has been defined as the sale of goods and services via internet or other electronic channels, for personal or household use by consumers, Harris and Dennis, This definition includes all e-commerce activities that result in transactions with end consumers rather than business customers, in another word e-retailing is synonymous with business-to-consumer B2C transaction, retailing is synonymous with business-to-consumer B2C transaction, it is an activity undertaken by consumers to access retailers' websites and this may or may not lead to the final purchase of product and services.

The E-commerce, can sell to anywhere in the country even oversea country, location is not as significant as physical retail store.

Second, not only big size retailer can take a place in market, in E-commerce small and medium enterprises can compete on equal terms to large ones, it allows them respond to challenges and opportunities by reaching a large audience than high street and can be open 24 hours a day.

Schneider, ; Levy and Weitz, 1. Schneider, If retailers want to set up an e-retailing channel, there must have some understandable disadvantages and problems. First, retailer is required a substantial investment for technical know-how. However set-up costs are only the beginning; in order to provide a comprehensive capability the ongoing cost is much more than setting up new sites.

Furthermore a continuous cost will be fulfillment and logistics; Legal problems must be considered, if retailer and consumer are not in the same countries, may be the conflict between law and taxation will come up; another disadvantage is that costumers tend to impulse purchases when they have touch, feel or smell the products, which e-selling can not provide.

The online shopping process marketing essay

In addition, consumers have a perception that they are more willing to pay less money for the products as same as in-store. Finally, for oversea customers, the after-sell service could be difficult. The value of online shopping market. The Internet has been developing for three decades eventually during the mid-nineties, the commercial use of the internet triggered high expectations in both executives and investors.

The online shopping process marketing essay

Brache and Webb, ; White, ; Senn, Online shopping is broadly defined as an activity that includes finding online retailers and products, searching for product information, selecting payment options and communicating with other consumers and retailer as well as purchasing products or services. Therefore, online shopping is one of the most important online activities.

It has also made significant contributions to the economy.

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Even in the time of recession, for instance, in the UK, online shopping volumes are continuing with double-digit growth IMRG,whereas the performance of traditional shopping is unsatisfactory.

It has a wide range of retail products such as clothing, clothing accessories, electronic devices, electrical appliances, computer hardware and software, books and magazines, food and beverages, health and personal care items, sporting goods, music and videos, and office equipment and supplies Holsapple and Sasidnaran, The scale and growth of internet shopping is impressive.

There are millions of people and thousands of businesses getting benefits. In the same year, an estimated 62, UK businesses were selling online to households. In order to fulfill customers purchase needs, retailers are aware of the increasing importance of offering an alternative ways for them, adopting multichannel retail strategy.

Pellegrini, This is not a comprehensive definition, Pellegrini mentions it can be extended in tow ways, it could be a retailer using all of channels, both physical different store formats and virtual TV, the internet, catalogues otherwise, it could be summarized as respect to the retail environment and the choice of channels open to consumers, without making reference to a specific retail company.

Thus Pellegrini defined multichannel retailing as a retail environment that allows consumers to purchase the same good or category of goods in different store formats providing differentiated services.

However, Duffy claim that the online component of multi-channel is critical to the success of the overall effort and it is becoming more powerful, sophisticated and measurable.Essay on A Comparison of Shopping Online vs.

Shopping in a Store - When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Online shopping is used when the customer does not have enough time to get into the supermarket to shop.

Yet the success of Pea Pod relies on these types of . THE ANALYSIS OF AFFECTING FACTORS ON ONLINE SHOPPING CUSTOMERS Introduction. In the recent years, the Internet plays a vital role in our daily life. Introduction Of Online Shopping Marketing Essay.

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Print Reference this. Disclaimer: (CHP) which is energy efficient process to mitigate environmental impact. A lot of recycling works using closed loop grocery bag recycling by keeping a track of the consumption of plastic bags and batteries.

If you are the original writer of this essay. Online shopping is the most recent phenomenon in the Indian online space. Men and women of all ages visit the eCommerce websites regularly and buy the necessaries of life.

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